Sustained competitive advantage: 9 simple elements to deliver long term business growth (Part 1)
- E127
- 1:23:45
- February 27th 2021
In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include:
- Why software businesses struggle to achieve predictable success
- The ability to outsmart and not outspend to build a sustainable competitive advantage
- Why developing communication as a skill helps businesses build a sustainable competitive advantage
- Lessons learned from examining unicorns in the software space with billion-dollar evaluations
- Why you need a creative leap in your communication
- The iceberg model - how to communicate with your clients in a brain-friendly way
- The competitive space framework
- and much more ...
Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com