
How to use LinkedIn for powerful business marketing results
- E21
- 1:11:19
- November 13th 2019
In this episode Daniel Alfon, LinkedIn and social media marketing expert shares how we can use LinkedIn to achieve powerful business marketing results. Insights he shares include:
- How to approach LinkedIn for B2B marketing
- The role of company pages and showcase pages in LinkedIn business marketing
- Why the platforms organic reach should be incorporated in your LinkedIn business marketing
- The place paid advertising should have in your LinkedIn business marketing strategy
- How businesses can leverage LinkedIn marketing by building the personal brands of their staff
- Why LinkedIn personal profile pages are so important
- The often overlooked elements of your profile page that can double your lead generation
- How to stand out on LinkedIn by sharing your unique value
- How to publish content that engages your target audience on LinkedIn
- How to incorporate rich media onto your LinkedIn profile
- How to connect and follow the right people on LinkedIn
- How to approach content marketing in LinkedIn groups
- Should you build a community on LinkedIn
Discover more and the show notes here - https://www.sproutworth.com/how-to-use-linkedin-for-business-marketing-results/
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy