How to use LinkedIn for powerful business marketing results artwork
Predictable B2B Success

How to use LinkedIn for powerful business marketing results

  • E21
  • 1:11:19
  • November 13th 2019

In this episode Daniel Alfon, LinkedIn and social media marketing expert shares how we can use LinkedIn to achieve powerful business marketing results. Insights he shares include:

  • How to approach LinkedIn for B2B marketing
  • The role of company pages and showcase pages in LinkedIn business marketing
  • Why the platforms organic reach should be incorporated in your LinkedIn business marketing
  • The place paid advertising should have in your LinkedIn business marketing strategy
  • How businesses can leverage LinkedIn marketing by building the personal brands of their staff
  • Why LinkedIn personal profile pages are so important
  • The often overlooked elements of your profile page that can double your lead generation
  • How to stand out on LinkedIn by sharing your unique value
  • How to publish content that engages your target audience on LinkedIn
  • How to incorporate rich media onto your LinkedIn profile
  • How to connect and follow the right people on LinkedIn
  • How to approach content marketing in LinkedIn groups
  • Should you build a community on LinkedIn

Discover more and the show notes here - https://www.sproutworth.com/how-to-use-linkedin-for-business-marketing-results/

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com