How to fuel your content promotion to drive business growth.
- E14
- 29:46
- September 25th 2019
In this episode Ryan Robinson, content marketer for Close.com and editor in chief of ryrob.com shares his insights into content promotion. Insights he shares include:
- How businesses can build relationships in a natural win-win way
- How Ryan has been able to pick up lucrative opportunities with big name companies
- His 80/20 approach to content marketing
- The best approach to promote content on social media
- What results businesses are looking for
- How Ryan positions himself in the industry
- Why Ryan doesn't care for the hub and spoke SEO model
- How to get featured on major publications
- What in the content marketing space has helped create predictable success at Close.io
- The best ways to use webinars to drive engagement and sign ups
- The metrics Close.io focuses on to inform their content strategy
Discover more at - https://www.sproutworth.com/content-promotion-to-drive-business-growth
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com