How to fuel your content promotion to drive business growth.
- E14
- 29:46
- September 25th 2019
In this episode Ryan Robinson, content marketer for Close.com and editor in chief of ryrob.com shares his insights into content promotion. Insights he shares include:
- How businesses can build relationships in a natural win-win way
- How Ryan has been able to pick up lucrative opportunities with big name companies
- His 80/20 approach to content marketing
- The best approach to promote content on social media
- What results businesses are looking for
- How Ryan positions himself in the industry
- Why Ryan doesn't care for the hub and spoke SEO model
- How to get featured on major publications
- What in the content marketing space has helped create predictable success at Close.io
- The best ways to use webinars to drive engagement and sign ups
- The metrics Close.io focuses on to inform their content strategy
Discover more at - https://www.sproutworth.com/content-promotion-to-drive-business-growth
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy