The billion dollar pitch whisperer: John Livesays storytelling secret to winning B2B success
- E339
- 32:27
- March 22nd 2023
Discover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook!
"People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay.
John Livesay is an incredible keynote speaker and the author of "Better Selling Through Storytelling" and "The Sale is in the Tail." He is an expert in crafting compelling stories to win new business and motivate sales teams.
John Livesay worked at Conde Nast, selling advertising to prominent clients like Lexus. When it came time to pitch their products, he realized whoever told the best story would get the sale. So he tapped into his advertising background and crafted clear, concise, and compelling stories.
As a result, John was hired to speak at Lexus's sales meetings and teach their teams how to tell stories to sell more. Through this, he discovered that people buy emotionally and back it up with logic. John's stories gave him an edge, and he was able to help an architecture firm win a billion-dollar airport renovation.
By putting the customer at the center of the story and focusing on conveying the emotion behind it, John helps us discover the power of storytelling.
In this episode, you will learn the following:
- How John discovered that people buy with emotion and then back it up with logic
- Should storytelling be the number one skill that leaders should develop
- How to recognize and create stories in a business
- How storytelling can be used to win sales
- How to tell stories with your four structures of stories
- The mistakes to avoid when presenting
- How to craft a story that tugs at heartstrings
- How to create a playlist of stories for different buyer personas
- How to turn case studies into case stories to win business pitches
- And much, much more.
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com