The Founders Journey Crisis CEOs Dont Discuss artwork
Predictable B2B Success

The Founders Journey Crisis CEOs Dont Discuss

  • E487
  • 57:04
  • May 28th 2025

What does it take to build a business that grows beyond your wildest dreams—without losing yourself along the way? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Scott Ritzheimer, CEO of Scale Architects and author of The Founder's Evolution, who has helped launch nearly 20,000 businesses and nonprofits before turning 35. Scott shares the untold story behind rapid, sustainable growth—and the unexpected personal challenges that come with it.

You'll hear firsthand how Scott resurrected a failing company during the 2008 financial crisis, what he learned by navigating the seven distinct stages every founder faces, and why most entrepreneurs experience frustration at critical transition points. How do you know if you're a "reluctant manager"? What's the secret to building a team you can truly scale with? And why is clarity of vision—and joy—in business more important than chasing arbitrary revenue milestones?

Brimming with honest stories, practical frameworks, and questions that turn traditional business advice on its head, this conversation will help you pinpoint exactly where you are on your founder's journey—and what to do next. If you want to create not just predictable revenue but predictable fulfillment, don't miss this episode!

Some areas we explore in this episode:

  • Scott Ritzheimer's Background – His journey through Start Church and early entrepreneurial experiences.
  • The Seven Stages of Founder Growth – An overview and explanation of key founder stages from dissatisfied employee to visionary founder.
  • Predictable Success – What it means, both organizationally and personally, for founders.
  • Identifying Growth Stage Transitions – How to recognize and manage moving from one founder stage to the next.
  • Overcoming Early-Stage Business Challenges – Real stories about dealing with chaos, debt, and survival at Start Church.
  • People vs. Systems – The importance of hiring the right people at certain stages before focusing on systems.
  • Vision and Mindset – Why founders need a clear, personal vision and adaptable mindset at every stage.
  • Letting Go and Leadership Evolution – Shifting from doing everything to building and leading executives and teams.
  • Addressing Founder Burnout and Alignment – Pros and cons of scaling, exits, and aligning business with personal fulfillment.
  • Practical Tools and Resources – Assessments, the Founder's Evolution book, and actionable steps for identifying your current stage.
  • And much, much more...


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com