The importance of building customer relationships: 11 ways to build them
- E104
- 40:48
- December 9th 2020
In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include:
- Marketing in the age of disruption
- Mistakes businesses make in building customer relationships
- What marketing really is and why content should play a role
- The missed opportunities for companies that think they get enough data and perspective through customer support or customer service
- The importance of building customer relationships
- Why education needs to play a key role in building customer relationships
- The importance of building customer relationships to facilitate retention and how to do it
- How to be authentic via your content even if it is in a text-based format
- Keys to building customer relationships
- The place for original research in building customer relationships
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com