Vanity metrics: How to create context for relevant business growth metrics
- E120
- 51:47
- February 2nd 2021
In this episode, Mike Maynard, Managing director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include:
- What are vanity metrics
- Why vanity metrics do businesses a great disservice
- How to identify vanity metrics
- What metrics should a business look at instead to drive growth
- What does building a relationship with your customer look like given automation and other elements businesses often have in place
- What is the implication of metrics on lead nurturing and on personalization
- How best to deal with the deluge of data available to businesses in order to boost growth
- finding the balance between data and connecting with people
- How to run PR in today's world and how to avoid vanity metrics
- How best to run advertising for technology companies
- and much more...
Read more at - https://www.sproutworth.com/vanity-metrics-how-to-create-growth-metrics/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com