How to use channel sales strategies to drive massive growth

E119
57:16
January 30th 2021

IIn this episode, Marcus Cauchi, founder of Laughs Last Ltd and fractional Chief Revenue Officer for a number of technology scale-ups shares his thoughts and perspectives on channel sales strategies that drive massive growth and how to best structure your channel sales partnerships.. Insights he shares include:

What are channel sales
What are channel sales
Benefits of channel sales strategies
How to structure your channel sales strategies and partnerships
How to find channel sales partners
How to recruit channel sales partners
How to effectively measure the efficacy of your channel sales strategies
How to motivate channel sales partners
Qualities of a good channel sales manager
Downsides of a channel sales model
How to implement a channel sales model and factors to consider
and much more…

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

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