How to use channel sales strategies to drive massive growth artwork
Predictable B2B Success

How to use channel sales strategies to drive massive growth

  • E119
  • 57:16
  • January 30th 2021

IIn this episode, Marcus Cauchi, founder of Laughs Last Ltd and fractional Chief Revenue Officer for a number of technology scale-ups shares his thoughts and perspectives on channel sales strategies that drive massive growth and how to best structure your channel sales partnerships.. Insights he shares include:

  • What are channel sales
  • What are channel sales
  • Benefits of channel sales strategies
  • How to structure your channel sales strategies and partnerships
  • How to find channel sales partners
  • How to recruit channel sales partners
  • How to effectively measure the efficacy of your channel sales strategies
  • How to motivate channel sales partners
  • Qualities of a good channel sales manager
  • Downsides of a channel sales model
  • How to implement a channel sales model and factors to consider
  • and much more…

Read more at - https://www.sproutworth.com/how-to-use-channel-sales-strategies-for-growth/

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

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  • Strategies that compound across your organisation, not one-off tactics that fade

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