What is a personal brand and how to build a personal brand that drives growth
- E94
- 51:00
- November 4th 2020
In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing
- What is a personal brand and why personal branding is important
- The time that helped Xenia make a decision to invest in personal branding
- Considerations for building your personal brand
- Why most founders don't invest in personal branding
- A good starting point for building out a personal brand that drives growth
- The importance of having a unified theme
- How to handle career pivots while building your personal brand
- How to create content with a purpose and the when to invest in content curation
- The importance of being consistent in your actions to match your personal branding
- How to define your unique selling point (USP) while unpacking what is your personal brand
- How to build out your thought leadership
- Metrics to watch and how to monitor the sentiment of your personal brand
- How best to handle negative feedback
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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