What is an omnichannel customer experience and how to boost growth with it
- E172
- 48:05
- August 7th 2021
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B sales, marketing, and recruitment.
Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100’s of SDR’s through his Outbound Prospecting course via The Sales Impact Academy.
In this episode, Mark shares his insights around the best ways to create an omnichannel customer experience and how to boost growth with it. Insights he shares include:
- Unique challenges in selling a SaaS solution
- Do you need to first need to identify your metrics or do you need to establish a sales process first
- Is there a space for podcasts in the initial part of the sales process
- What should a business keep in mind when looking at potentially starting up a podcast
- Mark's thoughts on what the objective behind creating a podcast should be
- How to maximize the discoverability of podcasts
- The best ways to build a strong relationship with a podcast guest
- Why Mark takes issue with how most businesses go about qualifying leads
- A counterintuitive take on establishing ROI for a podcast
- How to discover your customers journey in order to be able to come alongside them
- How to leverage content from non-competing industries
- How Mark understands and derives insights from customer journeys
- Mark's approach to referral marketing
- The best way to measure a great customer experience
- and much much more...
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