What is automated marketing and how to use it to powerfully drive growth
- E117
- 44:06
- January 23rd 2021
In this episode, Kenda MacDonald, the CEO of Automation Ninjas shares her thoughts on what is automated marketing and how to use it to powerfully drive business growth. Insights she shares include:
- What is automated marketing
- Why does automated marketing fail
- What does good marketing automation look like
- How to start the process of marketing automation
- How to personalize the experience
- How to find and deliver value for customers
- What should we be doing to orient automated marketing the right way
- How to ensure you have organizational buy-in for automated marketing
- When is the right time to invest in automated marketing
- When is the right time to think about automated marketing tools
- How to choose the best solution
- The four-part, framework that Kenda uses to define the customer journey lifecycle
- and much more...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com