What is content governance: How to craft a model that drives growth?
- E269
- 46:33
- July 16th 2022
Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s marketing strategy and pipeline management. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector.
Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of marketing technology and the verticals he serves.
In this episode, he shares what content governance is and how we can craft a model that drives growth? Insights he shares include:
- Understanding the value of content
- The need for content governance - What's missing in most companies
- Who in an organization's executive leadership needs to have oversight of content governance and why
- Establishing ROI with content governance
- How to develop a roadmap for achieving content governance
- Using artificial intelligence to make your content touchpoints more human
- How to create "good" content and improve brand management operations simultaneously?
- Leading edge metrics for content governance to keep an eye on
- and much much more ...
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