How Nathan Bliss leverages inbound sales at Kinsta the way people buy
- E177
- 52:36
- August 25th 2021
Nathan Bliss is the VP of Sales and Marketing at Kinsta, a managed WordPress hosting provider that helps take care of all your needs regarding your website.
Nathan is a data-driven sales and marketing leader with more than 12 years of experience founding companies and leading teams.
He is an expert in SaaS tools for small and mid-market businesses, collaborating with remote teams, and has worked at companies like PayPal and Flywheel.
In this episode, Nathan shares his experience and insights to help us leverage inbound sales the way prospects buy. Insights he shares include:
- How Nathan leveraged a background in sales in a marketing role
- How Nathan leveraged a background in sales to hone in on the right persona
- How Kinsta has developed a successful inbound marketing approach
- What is inbound sales? Why inbound sales matters
- What is the difference between outbound and inbound sales?
- How to use outbound sales tactics in an inbound way?
- Inbound Sales vs Inside Sales: What's the difference?
- How inbound sales is changing
- The key elements to a successful inbound selling plan
- Common mistakes sales reps/AE's make with inbound sales
- and much much more...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com