What is outreach marketing and how to use it to drive growth
- E202
- 52:11
- November 20th 2021
Andy Cabasso is a digital marketing professional, speaker, lawyer, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach – that helps agencies and marketers build traffic and relationships.
Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency, JurisPage.
In this episode, Andy shares what outreach marketing is and how we can leverage it to scale business growth predictably. Insights he shares include:
- Why Andy started Postaga and how he found product-market fit
- What is outreach marketing
- The difference between email marketing vs. outreach marketing
- Advantages & disadvantages of outreach marketing
- Examples of outreach marketing
- How to create a successful outreach marketing strategy
- The best ways to personalize your outreach
- Andy's tips on podcast guesting
- and much much more ....
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com