What is the purpose of branding and how to use it to boost revenue
- E114
- 46:04
- January 12th 2021
In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include:
- What Is the purpose of branding
- How your company’s image is more than just a logo. The difference between a logo and brand
- What is the purpose of branding in marketing
- How to use the purpose of branding strategically
- What makes a brand successful
- What does branding have to do with understanding your customer
- Looking beyond loyal customers to employees
- Metrics to ensure a business is on track
- A checklist to evaluate your brand
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com