What is thought leadership and how to become a thought leader with original research
- E101
- 52:15
- November 28th 2020
In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include:
- What Is thought leadership?
- Are business leaders actively looking for thought leadership content
- Does thought leadership need a unique point of view before publishing
- When should you consider a thought leadership approach?
- What businesses could benefit from thought leadership content marketing
- Where should thought leadership come from within a business
- What are the benefits of thought leadership
- The problem with most B2B thought leadership strategies and why they fail
- How to create thought leadership content
- Why original research provides a competitive advantage
- Why attitudinal research provides far more valuable insights
- Best ways to conduct and use attitudinal research with examples
- How to get thought leadership content out of subject matter experts
- How to best leverage the power of your thought leadership
- How to ensure your original research-backed thought leadership content will drive business objectives
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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