AI Wars: Why AI Tools Are Free and What's Coming in 2025 artwork
ProductLed Podcast

AI Wars: Why AI Tools Are Free and What's Coming in 2025

  • E254
  • 13:02
  • February 19th 2025

In this episode, we explore the strategic reasons behind free AI tools and the fierce competition in the AI space. Wes reveals why companies are burning through billions to offer free access, explaining the brutal high-stakes war where only a few AI tools will ultimately survive. 

We break down the competitive flywheel driving the AI market and the six strategies AI companies will deploy in 2025 to secure market dominance.

Key Takeaways:

[00:00:10] Introduction to AI companies giving away tools for free

[00:00:33] The explanation: "This is a land grab" for future market dominance

[00:00:58] How the AI competitive flywheel works (users → data → improvements → stickiness) [00:01:21] ChatGPT's current market dominance (62.5% share, 300M weekly active users) [00:02:17] Three current strategies AI companies are using

[00:04:02] Six billion-dollar strategies AI companies will deploy in 2025

[00:11:50] Predictions for which AI tools will survive the competitive landscape



ProductLed Podcast

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.