Bootstrapping Senja to $800K ARR with a Co-founder I've Never Met
- E265
- 58:10
- May 7th 2025
In this episode, Wes Bush interviews Olly Meakings, founder of Senja.io, about his journey bootstrapping a testimonial collection tool to $800K ARR. Olly reveals his unique story of building the business with a co-founder he's never met in person, their product-led approach, and how they maintained motivation through the challenging early years.
Key Takeaways:
[00:01:31] Origin story and meeting his co-founder Wilson via Twitter [00:06:38] Launching with the most generous free plan in the market [00:11:49] Shipping 100+ features per year while struggling financially [00:24:22] Year 3 breakthrough - growing from $20K to $60K MRR [00:29:05] Moving to a four-day workweek [00:38:09] Current team structure - just two co-founders and one technical hire [00:51:30] Knowing yourself and building a support network as a founder
Links
ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.