In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. This is the final week in the series and concludes with a detailed overview of how to make the most of the playbook and execute it.
In this episode, Wes summarizes what you’ve learned so far in the book: how to build an unshakeable foundation, how to unlock self-serve customers, and how to ignite exponential growth for your product-led business. He shares the importance of cycling through the ProductLed System many times per year and the three steps you can take today to start taking action.
Key Highlights:
- 01:12: Importance of a structured roadmap for PLG success
- 01:37: Stage One: Building a solid foundation
- 03:02: Stage Two: Unlocking self-serve customers
- 05:22: Stage Three: Igniting exponential growth
- 07:15: Importance of continually updating PLG components
- 09:20: Personalized game plan for long-term growth
We hope you enjoyed listening to The Product-Led Playbook!
ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.