Hit Your Revenue Targets Predictably with the Reverse Funnel Scorecard

Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed.

In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool that pinpoints your #1 bottleneck so you can focus your team's efforts where they'll have the biggest impact.

Key Highlights:

• 01:54: The "vacation bottle" test - What 10 metrics would you track?
• 03:43: The 3 categories of metrics every PLG business needs
• 04:29: The 6 go-to-market metrics that actually matter
• 05:19: What makes a "first strike" vs just clicking around your product
• 06:21: Why tracking key usage indicators prevents churn
• 10:23: The Reverse Funnel Scorecard walkthrough
• 11:01: Why most founders confuse strategy problems with execution problems
• 14:16: Live example walkthrough
• 20:02: Why you should maximize upgrades in week 1

Stop guessing what's broken in your funnel.

Use this data-driven approach to identify your biggest growth bottleneck and create focused projects that actually move the needle.

Resources:

ProductLed Scorecard - 07 Data_ProductLed Scorecard.pdf

Reverse Funnel Planner - ProductLed Reverse Funnel Planner

Project Summary Template - Project Summary - Template

Partner with a ProductLed Implementer to scale your GTM to 8 figures and beyond.

Sign up for our weekly newsletter to receive more actionable advice and learn about the best PLG playbooks from fast-growing SaaS companies: ProductLed Newsletter