How Jebbit Transitioned from a Sales-Led to a Product-Led Org
- E70
- 42:11
- June 22nd 2021
Tom Coburn is the co-founder and CEO of Jebbit, a Boston-based startup. The Jebbit platform enables marketers to quickly build beautiful interactive experiences and drives high engagement by providing consumers with immediate value in exchange for relevant information about their motivations, interests and preferences. During this live session Q&A, Tom will reveal how Jebbit found more success after its transition from a sales-led enterprise to a product-led organization.
Show Notes
[01:08] An overview of Jebbit and how it went from startup to working with big brands
[08:08] How Tom’s PLG Task Force gradually created an onboarding flow that the company was comfortable with
[12:20] On finding a specific use case
[14:09] The initial steps Jebbit took to introduce the free version of its product
[17:57] The challenges they had to overcome during beta testing
[20:00] Analytics help them discover points where they need improvement
[23:00] The start of Jebbit’s success and the developments that took place after that
[28:46] How pricing has shifted since Jebbit became product-led
[31:02] The differences between Jebbit’s free and premium versions
[33:36] On having open dialogues with customers and how Jebbit’s sales team reaches out
[38:34] Tom's advice for sales-led businesses that want to become product-led
About Tom Coburn
Tom Coburn is the co-founder and CEO of Jebbit. The digital marketing startup created the world’s first declared data platform. It was named one of the Top 25 Most Promising Companies in the World by CNBC, and its clients include Procter & Gamble, NFL, and Bliss Cosmetics.
Tom is a student entrepreneur who honed his experiences while doing his undergraduate in Boston College. He is also “Settlers of Catan” enthusiast who made it to the 2015 Forbes’ 30 Under 30 list together with Jebbit co-founder Jonathan Lacoste.
Links Mentioned
On Starting and Scaling HubSpot
Profile
ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.