Torben Schulz is the founder and COO of Rows, a platform that allows users to create applications using only spreadsheet skills. Of course, not everyone can code, but everyone knows how to use a spreadsheet.
From that idea, Rows was made. Its user-friendly interface as a web app makes it easier for people to automate data, create reports, enrich spreadsheets, and other functions. It is a server-based spreadsheet with integrations and web requests. Their mission at Rows is to make things efficient for the user to become more productive. Torben tells how this upgrade from existing spreadsheet software earned them 30,000 users in less than eight months.
Show Notes
[00:40] An upgraded spreadsheet for the business-minded
[04:30] A horizontal productivity tool in contrast with its vertical counterpart
[09:35] Use cases: should you tackle things one at a time or all at once?
[15:33] Looking through the selection stage of the main use case and double down on reporting
[21:02] Improving virality to ensure user retention by revolving user experience around sharing
[27:46] The people behind Rows who make the decisions and what to do next
[34:39] Looking at user growth instead of monetization to focus on the right initiatives
[37:01] Keep the resilience and discipline until you hit gold
About Torben Schulz
Torben Schulz is the founder and COO of Rows, a platform that allows users to create applications using only spreadsheet skills. He is a former management consultant, and being a solid spreadsheet user led him to build Rows.
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ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.