How To Acquire Your First 100 Customers for Your Product-Led Company

E29
30:14
September 8th 2020

Today’s guest is Gen Furukawa, the founder of Retainable. Retainable is an amazing platform designed to help businesses grow stronger by reducing employee turnover, increasing retention, and driving employee advocacy. In this episode, Gen shares his approach to marketing, how he started building products, and his thoughts on paid campaigns.

Show Notes

[02:28] How he started building products and what his journey has been like

[05:53] His approach to marketing

[07:49] How he prioritizes who to reach out to first

[10:35] An example of a LinkedIn strategy that works

[14:47] Strategies he has seen that does not work for early stage startup marketing

[18:04] Few things that really worked in Jungle Scout in terms of traffic, leads, and customers

[21:10] Marketing stuff that didn’t work

[22:19] His thoughts on paid campaigns

[25:12] His piece of advice for founders of product-led businesses

[26:58] Groups he’s a part of

[28:35] Where people can find him online

About Gen Furukawa

Gen Furukawa is the founder of Retainable, an innovative platform that helps businesses grow stronger by increasing retention, driving employee advocacy, and reducing employee turnover. He is also the co-founder of Prehook, the perfect customer experience and recommendation engine. Gen is also the co-host of the podcast CartOverflow.com where he interviews interesting guests like service providers, operators, agencies, and SaaS folks.

Links

Profile

ProductLed Podcast

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.