How to Build a Company Scorecard for your Product-led Business

In this episode of the ProductLed Podcast, Wes Bush and co-host Laura Kluz dive into the world of company scorecards. They cover the essentials of what a healthy scorecard looks like and how to create your own. Wes gives his practical advice for setting up and maintaining a company scorecard and why he believes manual tracking is the way to go. 

Here’s a template you can use to create your own company scorecard.

Highlights

[2:15] Explaining what a company scorecard is

[2:50] The three core groups of metrics for scorecards

[8:42] Discussion on go-to-market metrics

[13:41] Challenges in tracking and the manual vs. automated approach

[19:22] Pro tips for setting up a company scorecard

[24:18] Emphasis on manual tracking for deeper insights

[26:52] Final tips on the scorecard approach

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Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business.