Structuring your go-to-market (GTM) team is about creating a culture of teamwork. Our guest Anna Talerico, the CEO of Corporate Finance Institute, stresses the need to break down silos between departments and foster an environment where everyone focuses on providing an outstanding customer experience.
We're excited to have her back on the podcast to share her valuable insights on organizing your GTM team, offering best practices, and helping you avoid common pitfalls.
Listen to "How Sales Works in a Product-Led Organization" with Anna Talerico on the ProductLed Podcast (2021).
Key Takeaways:
[00:55] Evolution of Anna's views on PLG
[05:05] The importance of a team-oriented culture
[16:50] Case Study: Acquiring a product-led company
[18:35] Building the Go-to-Market Team
[22:00] Avoiding playbooks
[29:40] Customer-centric messaging
About Anna Talerico:
Anna Talerico, CEO of Corporate Finance Institute, is dedicated to helping employees discover career growth opportunities within their organizations through focused learning. As an accomplished operator and former COO of Linux Academy, she excels in building high-performing teams with a strong emphasis on go-to-market strategies, people development, and nurturing a positive company culture.
Links:
ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.