KPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfolio, shares the most important metrics every team working within a product-led organization needs to understand to thrive and grow in a super competitive market.
Show Notes
- [02:59] Who Allan is
- [03:50] What Klipfolio is
- [05:06] Key metrics he takes into account
- [07:43] General and admin
- [15:47] How he defines success
- [20:59] How his team defines “onboarded”
- [21:44] A quick look at retention
- [23:33] Product
- [25:19] Trial engagement and conversion
- [25:39] On developing a metric called true trial
- [28:33] The cohort 90d logo retention
- [30:31] Marketing
- [32:22] Why he's not tracking the cost per trial user
- [33:09] MetricHQ
About Allan Wille
Allan Wille is a co-founder of Klipfolio, served as CEO until 2018, and is currently driving culture and collaboration as Chief Innovation Officer. Klipfolio is a SaaS dashboard company with over 11,000 customers—including Zendesk, Aviva, and IKEA. Allan previously co-founded Espial, an internet device software firm that is now publicly traded on the TSX. He lives in Ottawa with his wife and two daughters.
Links
Profile
ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.