Dale Bertrand is an SEO Strategist, Keynote Speaker, and Business Coach. He has managed marketing programs for Fortune 500 companies and is currently running Fire&Spark. Dale mainly focuses on SEO, content marketing, web analytics, and applying AI strategies to marketing. With over 15 years of experience in developing strategic and tactical marketing campaigns, he’s always on the lookout to deliver quantifiable results to help brands maintain continuous growth in organic sales.
Are you ready to start building a top-down SEO strategy? If you are, make sure to stay tuned to today’s episode.
[1:11] What are the current trends he sees in the SEO world this 2022?
[3:10] Dale explains how google uses natural language processing and algorithms to understand our queries
[6:06] What is purpose-driven SEO?
[7:09] When we’re talking about SEO strategies, the goal at the end of the day is to rank better.
[8:50] What purpose-driven SEO is all about is looking at your brand and its standing.
[11:28] Google’s AI is tuned to find brands that are resonated with online consumers
[14:28] What would he recommend would be the best steps for people to get started in purpose-driven SEO?
[20:22] If you are like-minded and you find a purpose behind your SEO, companies will link to you and will be interested in doing a content partnership
[21:01] Stop thinking about SEO from the bottom up; SEO is not a technical game anymore. You have to move towards targeting content and authority.
About Dan Bertrand
Dale began his career working as an engineer. Moving forward, he has developed search marketing strategies for Fortune 500 companies and startups. Throughout his career, Dale has become a great leader and one of the best SEO strategists in the field.
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.