Wes Bush appears in today’s episode to talk about the upcoming Product-Led Growth Certificate™ program. He provides an in-depth overview of the 4-week long program that helps small businesses and large companies transition from sales-led to product-led. He shares the goals of the program, what people can expect each week, and other benefits of joining.
Show Notes
[01:10] Important dates to take note of
[01:32] The main goal of the program
[03:25] The sales-led way versus the product-led way
[04:50] A sneak peek of weeks 1 to 3
[07:28] Why product-led monetization is included in the program
[09:22] What makes the Product-Led Growth Certificate™ Course different from other courses
[11:13] There will be real-world weekly projects
About Wes Bush
Wes Bush is the founder and CEO of ProductLed, the bestselling author of “Product-Led Growth: How To Build a Product That Sells Itself”, and one of the most sought-after product experts in the world. After working for some of the world’s fastest growing companies in the world, today he trains teams around the globe how to turn their product into a powerful growth engine.
Link
ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.