Partho Ghosh is the Senior Director of Product and Growth at Hootsuite, the leading social media and marketing dashboard. In this episode, he talks about Hootsuite as a platform and how the company has been structured. He then weighs in on the relation between product-led growth and acquisition, sharing some experiments that Hootsuite has done. He also offers advice on onboarding.
Show Notes
[02:48] How Hootsuite is looking to elevate in terms of product-led growth
[04:55] An overview of Hootsuite’s onboarding approach
[09:50] What the platform has to offer
[14:35] How product-led growth works in the acquisition space
[17:52] About the onboarding checklist and the onboarding funnel
[23:32] How Hootsuite measures success
[28:50] On the company’s product growth team and what needs to be changed
[31:40] Product-led growth takes a village but it’s kickass
About Partho Ghosh
Partho Ghosh is a customer-obsessed, data-informed product executive and product-led growth expert who can create measurable product processes that lead to large-scale growth. He brings over a decade of experience in B2B SaaS, MarTech, and eCommerce—leading the charge for numerous product transformations at hyper-growth startups.
On the side, Partho is a constant connector who has spoken at numerous conferences such as Pendomonium, the Traction Conference, Pavilion, and ProductCamp. He is also an avid scuba diver.
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ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.