The Three Main Product-Led Growth Models and How To Make Them Work

David Atmaram Satterwhite is the chief revenue officer at UserTesting, an on-demand human insights platform that help companies make accurate customer-centric decisions at every level and at the speed their business demands. In this episode, David shared what their product led journey has been like, the importance of ensuring the whole process is seamless, and why they decided to offer free trial. 

Show Notes

[02:00] What UserTesting is

[04:35] What their product led journey has been like

[07:00] Why they decided to offer free trial

[08:20] What is required to launch free trial

[09:55] Why people need to apply for the free trial

[10:19] What they’re looking to implement to offer that touch less free trial experience

[12:31] The UserTesting team’s WHY

[15:29] The importance of ensuring the whole process is seamless

[17:19] Key requirements for teams that are considering product led

[20:20] His advice to enterprise or sales teams that want to transition to product led

[22:50] Where people can find out more about him and UserTesting

About David Atmaram Satterwhite

David Atmaram Satterwhite is passionate about building and leading teams. He also loves bringing great solutions and technology to the market and earning the loyalty of customers. For almost two decades now, David has been the executive in charge of revenue for companies like Good Technology, PubNub, newScale, and UserTesting.

Links

• Yammer
• Microsoft

Profile

• UserTesting
• David Atmaram Satterwhite on LinkedIn