Top lessons from 12 years of building and selling a 7-figure PLG business

Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics. 

Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swiftly establishing the perception of value. He also sheds light on AI's role in driving product-led growth strategies.

Key Takeaways:

[01:40] Strategic product-led evolution

[07:50] AI Integration for quick value

[15:00] AI as the next UI/UX iteration

[18:00] Data control and AI

[20:20] Reflecting on mistakes and learnings

[28:45] Future of AI and product-led businesses

About Elie Khoury:

Elie is a product-first CEO who believes innovation and user experience are, above all else, the keys to creating great companies. Sales, marketing, recruiting, and every other aspect of a company is meaningless without an exceptional product. He co-founded Woopra, Inc., which Appier acquired in 2022. 

Links: 

Elie Khoury | LinkedIn