Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only.
We're doing the exact opposite - and it's actually better for business.
In this episode, Wes reveals why ProductLed invested $150,000 to create The Product-Led Playbook and then decided to give it away completely free. He breaks down the counterintuitive business strategy behind democratizing product-led growth knowledge and why sharing your best IP actually attracts better clients.
Key Highlights:
- 01:04: Why all ProductLed books are free (and always have been)
- 02:09: Turning down publishers
- 02:50: The $150,000 investment and 16 iterations it took
- 03:10: Why guarding knowledge is actually stupid for business
- 03:53: Democratizing PLG - it's a skill anyone can learn
- 04:39: How free content attracts doers who've already made hundreds of thousands
- 05:28: Using free books to align entire teams on PLG strategy
- 06:37: Why sharing makes onboarding company-wide adoption effortless
- 06:56: The long-term mission - making ProductLed the de facto SaaS scaling system
- 07:40: Why product-led companies can out-give anyone in their market
- 08:29: What's inside - the same frameworks clients pay $30K+/month for
- 08:51: The three core outcomes you'll unlock with the system
- 09:19: Testimonials from Nathan Barry, Esben (Userflow), and G (Empire)
Resources:
📖 Free ProductLed Playbook - https://productled.com/playbook?utm_source=podcast
🎯 Free Gameplan Session - productLed.com
📚 Other Free Books
Product-Led Growth - https://productled.com/book/product-led-growth?utm_source=podcast
Product-Led Onboarding - https://productled.com/book/onboarding?utm_source=podcast
ProductLed Podcast
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.