How to truly understand your users with Silvia Frucci
- S1E2
- 31:51
- February 18th 2020
We know that to truly be able to grow our product we really need to understand our users. Silvia Frucci has truly lived this journey.
I loved hearing how she started off in retail sales and having to get better at English at the same time.
For those of us who feel our stakeholders don't understand us, can you imagine being in this position?
Silvia takes us on a really interesting journey as we see her journey from sales, to product to product marketing and she shares what she has learned along the way.
She teaches us the importance of communication and sharing with your teams.
Silvia has a great attitude and is brilliant with collaboration and shares her insights and advice on working with leadership, product management.
There’s a lot of great advice in this and I really enjoyed getting to know Sivia and her journey. I think you will too.
Silvia Frucci is currently Senior Product Marketing Manager at Wilmington Healthcare.
Beyond The Vendor Veil: Pioneering B2B Influencer Marketing
Welcome to "Beyond the Vendor Veil," the essential podcast for marketing and revenue growth professionals who are ready to transcend the traditional confines of B2B relationships. In a world where being seen merely as a vendor is a major obstacle, our podcast offers a dynamic shift towards the burgeoning realm of B2B influencer marketing, a field that's experiencing explosive growth akin to its B2C predecessor.
Each episode of "Beyond the Vendor Veil" is a journey into the insights and strategies of leading figures in the B2B influencer marketing space. Our guests are not just observers but pioneers who have charted the course in this evolving landscape. They bring with them lessons learned from the B2C sector, offering a unique perspective on how those strategies can be effectively adapted and implemented in the B2B arena.
This podcast is more than just a series of conversations; it's a toolkit for redefining how you engage with your market. We delve into the nuances of building authentic influencer relationships, crafting campaigns that resonate with a professional audience, and measuring the impact of these strategies on your business growth.
Whether you're a seasoned marketing professional or new to the field, "Beyond the Vendor Veil" is your guide to navigating the exciting, sometimes challenging, but always rewarding world of B2B influencer marketing. Tune in, get inspired, and transform the way your brand is perceived, from just another vendor to an indispensable partner in your clients' success.