Product Marketing in 2020 with Liza Collin
- S1E1
- 38:34
- January 21st 2020
Product Marketing in 2020 with Liza Collin
Liza Was Recently Named As One Of The 50 Top Product Marketing Influencers Globally And She’s Been Named One Of The Top 50 Tech Women In Norway.
She’d Launched Dozens Of Products That Have Made Life Easier When It Comes To Commercial Products Within Media, Telecom And Software With Double Digit Growth
In The Podcast You’ll Be Able To Learn From Lisa:
- How To Best Work On Your Go To Market Strategy And Plan
- How To Get Your Leadership Team On Board
- How To Look At The World Through The Eyes Of Product
- How Product Marketers Can Best Work Together With Product Management
- What She Learned From Chris Voss The FBI’s Top Hostage Negotiator
- And Why 2020 Is Such An Exciting Time To Be In Product Marketing
I Really Hope You Enjoy This Podcast. As Always I’d Love To Hear Your Feedback.
- Links Mentioned In The Podcast:Liza Collin Linkedin
- Never Split The Different By Chris Voss
Beyond The Vendor Veil: Pioneering B2B Influencer Marketing
Welcome to "Beyond the Vendor Veil," the essential podcast for marketing and revenue growth professionals who are ready to transcend the traditional confines of B2B relationships. In a world where being seen merely as a vendor is a major obstacle, our podcast offers a dynamic shift towards the burgeoning realm of B2B influencer marketing, a field that's experiencing explosive growth akin to its B2C predecessor.
Each episode of "Beyond the Vendor Veil" is a journey into the insights and strategies of leading figures in the B2B influencer marketing space. Our guests are not just observers but pioneers who have charted the course in this evolving landscape. They bring with them lessons learned from the B2C sector, offering a unique perspective on how those strategies can be effectively adapted and implemented in the B2B arena.
This podcast is more than just a series of conversations; it's a toolkit for redefining how you engage with your market. We delve into the nuances of building authentic influencer relationships, crafting campaigns that resonate with a professional audience, and measuring the impact of these strategies on your business growth.
Whether you're a seasoned marketing professional or new to the field, "Beyond the Vendor Veil" is your guide to navigating the exciting, sometimes challenging, but always rewarding world of B2B influencer marketing. Tune in, get inspired, and transform the way your brand is perceived, from just another vendor to an indispensable partner in your clients' success.