The biggest challenges facing B2B Product Marketers today with Sean Lauer of Mural
- S1E4
- 37:16
- May 7th 2020
In this podcast, I'll be chatting to Sean Lauer - a tech enthusiast and B2B expert, currently head of product marketing at US company Mural. Mural is a project planning tool designed to streamline processes within teams - think of it as a Whiteboard on steroids.
Sean discusses how B2B and B2C marketing is not that different and how his untraditional background in design, agencies and strategy serendipitously brought him back to his first love, tech - and how all of that experience has helped him see B2B marketing in a different light.
Keep listening to learn more about -
- How to target humans over companies?
- How big is your audience and marketing funnel?
- The biggest challenges facing B2B marketers today
Enjoy and let me know what you think.
Beyond The Vendor Veil: Pioneering B2B Influencer Marketing
Welcome to "Beyond the Vendor Veil," the essential podcast for marketing and revenue growth professionals who are ready to transcend the traditional confines of B2B relationships. In a world where being seen merely as a vendor is a major obstacle, our podcast offers a dynamic shift towards the burgeoning realm of B2B influencer marketing, a field that's experiencing explosive growth akin to its B2C predecessor.
Each episode of "Beyond the Vendor Veil" is a journey into the insights and strategies of leading figures in the B2B influencer marketing space. Our guests are not just observers but pioneers who have charted the course in this evolving landscape. They bring with them lessons learned from the B2C sector, offering a unique perspective on how those strategies can be effectively adapted and implemented in the B2B arena.
This podcast is more than just a series of conversations; it's a toolkit for redefining how you engage with your market. We delve into the nuances of building authentic influencer relationships, crafting campaigns that resonate with a professional audience, and measuring the impact of these strategies on your business growth.
Whether you're a seasoned marketing professional or new to the field, "Beyond the Vendor Veil" is your guide to navigating the exciting, sometimes challenging, but always rewarding world of B2B influencer marketing. Tune in, get inspired, and transform the way your brand is perceived, from just another vendor to an indispensable partner in your clients' success.