You need to really understand your Customers first with Sarah Gibbons
- S1E5
- 47:31
- April 25th 2022
So many of us in growth (whether on the sales or marketing side) always talk about really understanding your customer but Sarah is someone who has lived that more than most.
As an ad exec she went out of her way to see how her customers truly used their products and not just spoke about.
There's so much value in this podcast from a strategy point of view.
Enjoy it!
Beyond The Vendor Veil: Pioneering B2B Influencer Marketing
Welcome to "Beyond the Vendor Veil," the essential podcast for marketing and revenue growth professionals who are ready to transcend the traditional confines of B2B relationships. In a world where being seen merely as a vendor is a major obstacle, our podcast offers a dynamic shift towards the burgeoning realm of B2B influencer marketing, a field that's experiencing explosive growth akin to its B2C predecessor.
Each episode of "Beyond the Vendor Veil" is a journey into the insights and strategies of leading figures in the B2B influencer marketing space. Our guests are not just observers but pioneers who have charted the course in this evolving landscape. They bring with them lessons learned from the B2C sector, offering a unique perspective on how those strategies can be effectively adapted and implemented in the B2B arena.
This podcast is more than just a series of conversations; it's a toolkit for redefining how you engage with your market. We delve into the nuances of building authentic influencer relationships, crafting campaigns that resonate with a professional audience, and measuring the impact of these strategies on your business growth.
Whether you're a seasoned marketing professional or new to the field, "Beyond the Vendor Veil" is your guide to navigating the exciting, sometimes challenging, but always rewarding world of B2B influencer marketing. Tune in, get inspired, and transform the way your brand is perceived, from just another vendor to an indispensable partner in your clients' success.