
25% Price Increase for Lawn Mowing: A Terrible Business Model and Why It Hasnt't Worked for 46 Years
- 02:55
- June 5th 2025
The lawn industry, specifically mowing, has been littered with failed business models since I got into it in 1979. From low balling to get tons of work, low balling then raising prices, and more, it seems that the same bad ideas get recycled, repackaged and now resold as great ideas. Sadly, people think these ideas will create a successful business when in reality, it's a pipe dream built on tons of work and headache and little real reward besides a lot of cash flow.
What we are here to share today is that there is a better way. A way that doesn't require a "growth phase", insane price increases, working with everybody who just wants a cheap service, working dawn to dusk and missing out on family and pesonal time, and being just another cheap lawn guy willing to undercut instead of sell on real value.
This better way isn't a get rich quick scheme, it does require hard work, learning about your company's real cost per hour, how to properly and professionally bid, how to advertise and sell, and more. It is actually learning how to be a business person and business owner instead of another cheap lawn guy. What I will say about this way is that it led me out of nearly 6 figure debt in the 80's, led my business to be ranked as a top 10 small business by Landscape Management magazine, and has led me here to my 46 season in the lawn and landscape industry.
If you're looking for a sustainable model that is time tested and will help you build the business to help you live your dreams, check out Profits Unlimited and the products and coaching we offer to help you earn what you deserve.
For more on Profits Unlimited check us out all the places below!
Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/
Our Website: https://profitsareus.com/
The Profit Circle for group business coaching: (get one month free): https://www.patreon.com/theprofitcircle/redeem/E4A3F
Our Facebook Page: https://www.facebook.com/ProfitsUnlimited
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Landscaping Profits Unlimited Podcast
This podcast series is for the lawn and landscape and snow and ice management business owner that wants to become more successful and profitable. I don't pretend to know it all but I do have 40 years of experience in the industry and I want to pass some of that knowledge, wisdom, and experience on to you. Our weekly podcast covers everything from how to figure out what to charge to why you need to be insured and much much more.