
The Anipro Advantage: Powered by Data – Driven by Performance (Sponsored Podcast)
- S7E3
- 20:47
- February 10th 2026
Supplementation isn’t a product; it’s a solution that drives consistent cattle results.
The episode explores Anipro Xtraformance Nutrition’s history, product evolution, and core principles, highlighting its research-driven formulations, weatherized mineral technology, and consultative approach. Wes Klett and Mike Simon explain what sets Anipro’s supplementation programs apart and outline the technical services that support producers in achieving consistent, data-backed cattle performance.
This episode is sponsored by Anipro.
For 35 years, Anipro Xtraformance Nutrition has delivered quality supplementation products backed by expert nutritional consulting and uncompromising service. Cooler weather means forage quality will begin to decline, making proper protein & mineral supplementation essential. Anipro’s products provide protein, energy, and fortified vitamins and minerals, all available in Anipro Liquid, Weatherpro Mineral, and StockMaker Tub formulas. Optimize your cattle’s performance headed into fall with tailored nutritional support. Anipro has options to fit all operation types and the skilled professional nutritionists who will enhance your cattle’s performance and increase your overall profit. Anipro Xtraformance Nutrition: Powered by Data – Driven by Performance!
Progressive Cattle Podcast
Progressive Cattle editors David Cooper and Cassidy Woolsey sit down with “Irons in the Fire” columnist Paul Marchant to chew the cud on current events in the beef industry, preview the upcoming edition of the magazine, and interview some good friends from the ag community.