Community outreach, ice cream production and selling directly to consumers with Lolly Lesher

Pennsylvania dairywoman Lolly Lesher from Way-Har Farms joins host Kimmi Devaney on this episode of the Progressive Dairy Podcast to discuss on-farm processing, selling directly to consumers through their farm market and other retail avenues, farm tours and community outreach. 

Connect with Lesher on Facebook. 

Here is a breakdown of the episode:

• [~1:00] About Way-Har Farms and Lesher’s family
• [~1:50] Differences between their old freestall barn and the new one they built in 2016
• [~3:30] Farm market
• [~4:50] On-farm processing
• [~5:40] How they develop new flavors
• [~7:00] Marketing 
• [~9:30] Product distribution
• [~9:55] Ice cream trailer for events
• [~10:45] Employee recruitment differences between the dairy and the farm market/on-farm processing 
• [~11:40] The part of her farm Lesher is most proud of
• [~14:05] Advice for other dairy producers interesting in trying on-farm processing 
• [~20:00] Employee training
• [~20:40] About their farm’s open house in 2020 
• [~25:30] School tours
• [27:00] Internships
• [~28:30] Helpful resources
• [~29:15] Their Airbnb
• [~30:45] Agritourism advice for other producers
• [~33:00] Rapid-fire questions