The Dairy Industry Isn't Guessing – How Checkoff Uses Data to Build Demand (Sponsored Podcast)
- S8E27
- 10:25
- June 25th 2026
DMI’s Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, joins DMI’s Scott Wallin to break down how strategic intelligence is helping the dairy industry stay ahead of change.
From analyzing consumer behavior and market trends to forecasting what’s next, Gail explains how these insights are used to shape marketing, drive product innovation, and support global partnerships that grow demand for dairy.
She also shares what this means for farmers—allowing them to stay focused on the farm while checkoff works to build demand for their milk today and for years to come.
Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.
Guest: Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, Dairy Management Inc.
This episode is sponsored by Dairy Management Inc
Progressive Dairy Podcast
The Progressive Dairy podcast is for U.S. dairy producers and their industry partners. Each helpful, informative episode serves as an on-the-go companion to the reliable, trustworthy information you find when reading Progressive Dairy magazine. New episodes are released every other week on Tuesdays.