5 Things A Marketing Director Wants Every Writer to Know artwork
Publishing Power

5 Things A Marketing Director Wants Every Writer to Know

  • S1E5
  • 30:05
  • December 23rd 2019

Bridget Marmion, a veteran marketing director, who spent decades at FSG, Random House, Houghton Mifflin and also worked with self-published authors, shares the top tips she wishes every writer knew, whether your genre is fiction or non-fiction.

Title, format, price, ads, publicity, social media, events, email marketing, what matters for YOUR book?

Bridget Marmion, a veteran marketing director, who spent decades at FSG, Random House, Houghton Mifflin and also worked with self-published authors, shares the top tips she wishes every writer knew, whether your genre is fiction or non-fiction.

During this 20 minute presentation Bridget will cover:

  • When you should begin plans to launch your book
  • The first question each author must answer before developing an effective publishing and marketing plan
  • The most important marketing tool
  • The least sexy, most crucial effective element of any marketing campaign
  • Developing YOUR marketing/promotional campaign

Publishing Power

Learn how to successfully write, edit, publish and launch your book today from proven leaders and great writers.

Discover the latest tips, tools, and tricks publishing independently, traditionally or as a hybrid publisher.

Listen to our carefully selected, knowledge-based interviews with the leading writing-industry experts. We’ll provide insight and up-to-date guidance in the ever-evolving world of publishing so that you know how to plan, what to do, and where to get help when you need it.

Plus, you get honest reviews of the various writing tools, apps, plugins, and services which can help (or hinder!) you to publish successfully!

Regardless if you write fiction, nonfiction, copy, or research, you will find a golden nugget here that will help you succeed. You simply don’t know what you don’t know.