Do you know if you are irritating your customers? - Interview with Melvin Brand Flu of Livework artwork
Punk CX: Customer Experience Insights with Adrian Swinscoe

Do you know if you are irritating your customers? - Interview with Melvin Brand Flu of Livework

  • E129
  • 23:13
  • December 27th 2019

Today’s interview is with Melvin Brand Flu, Partner and Director of Strategy and Business Design at Livework, a leading service design company. Melvin joins me today to talk about the work that Livework do and some of the research that they are doing around irritation curves.

This interview follows on from my recent interview: Customer service by email and differences across geographies – Interview with Laurence Chami of Eptica– and is number 129 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.

Punk CX: Customer Experience Insights with Adrian Swinscoe

Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.

Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.

Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.