Language is the most basic form of personalisation and it plays a huge role in a customer’s experience - Interview with Allison McDougall of Amplexor artwork
Punk CX with Adrian Swinscoe

Language is the most basic form of personalisation and it plays a huge role in a customer’s experience - Interview with Allison McDougall of Amplexor

  • E360
  • 48:33
  • September 29th 2020

Today’s interview is with Allison McDougall who is the SVP of Global Revenue at Amplexor, a leading digital solution provider offering global compliance, digital experience and content solutions. Allison joins me today to talk about language, culture and what it takes to deliver a great customer experience when operating across borders or across multiple languages and cultures.

This interview follows on from my recent interview – Our leadership impact is really about how we show up and who we are – Interview with Anese Cavanaugh – and is number 360 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month.

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Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.