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Getting closer to customers means connecting with them irrespective of the logistics - Interview with Bansi Mehta of Koru UX Design artwork
Punk CX with Adrian Swinscoe

Getting closer to customers means connecting with them irrespective of the logistics - Interview with Bansi Mehta of Koru UX Design

  • E382
  • 39:38
  • April 5th 2021

Today’s interview is with Bansi Mehta is the CEO and Founder of Koru UX Design, a global leader in strategic enterprise UX for the healthcare, telecom and finance industries. Bansi joins me to today to talk about how UX is changing and what should brands and organizations be paying attention to, what the future of UI/UX/CX look like, how she was able to scale her business to become one of the leaders in the UX space for B2B businesses and the trials and tribulations of being a minority, female leader in this space.

This interview follows on from my recent interview – What you are doing right now will be the hallmark of your entire career – Interview with Tom Peters — and is number 382 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.