We're going 100mph. But, we have no rules of the road and we need them - Interview with Ben Pring of Cognizant artwork
Punk CX with Adrian Swinscoe

We're going 100mph. But, we have no rules of the road and we need them - Interview with Ben Pring of Cognizant

  • E394
  • 47:30
  • June 30th 2021

Today’s interview is with Ben Pring, who is the head of thought leadership at Cognizant, co-founded and leads Cognizant’s Center for the Future of Work, and is a member of Cognizant’s Executive Leadership Team.

Ben joins me today to talk abut his new book, that he co-authored with his colleague Paul Roehrig, called: Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future, why we can’t cede control of technology to technologists, can we afford to wait for governments to fix tech’s problems, the declarations that the book makes as part of its manifesto, which ones apply to customer and employee experience professionals, what happens if we don’t take action, what’s our window of opportunity and what we should be doing and thinking about right now.

This interview follows on from my recent interview – Diversity, combating bias in AI and why everything is an input – Interview with Deon Nicholas of Forethought — and is number 394 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.