Your values are designed to attract, but also to repel - Interview with Borzou Azabdaftari of The Falcon Lab artwork
Punk CX with Adrian Swinscoe

Your values are designed to attract, but also to repel - Interview with Borzou Azabdaftari of The Falcon Lab

  • E389
  • 40:07
  • May 21st 2021

NOTE: This episode contains some profanity. Not too much but definitely some. You are warned!

Today’s interview is with Borzou Azabdaftari, Boss at The Falcon Lab, a full service marketing agency. Borzou joins me today to talk values, profanity, having profane values, it’s impact on clients and the changing nature of customer experience and what increasingly matters.

Big shout out to Stan Phelps and David Rendall for introducing me to Borzou.

This interview follows on from my recent interview – Are companies on the cusp of a customer relationship crisis? – Interview with David Campbell of SugarCRM — and is number 389 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

ADDITIONAL NOTE: A big thank you goes out to the folks at SugarCRM for sponsoring my podcast this month.

SugarCRM, the provider of the #1 rated Customer Experience platform, is trusted by thousands of companies in over 120 countries to help them achieve high-definition CX. Recently they released their new CRM and Sales Impact Report which surveyed 1,000 sales professionals from around the globe on what’s driving (or stalling) revenue and customer engagement. The report also asks a provocative question: Are companies on the cusp of a customer relationship crisis. To find out the answer check out and download the report here.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.