Crushing complexity and keeping customer outcomes front and centre - Interview with Don Schuerman of Pega artwork
Punk CX with Adrian Swinscoe

Crushing complexity and keeping customer outcomes front and centre - Interview with Don Schuerman of Pega

  • E386
  • 42:56
  • April 30th 2021

Today’s interview is with Don Schuerman, the CTO and Vice President of Product Marketing at Pegasystems. Don joins me today to talk about customer experience and digital transformation, what sort of grade he would give us for our performance through the pandemic, the need for more fluidity, the response to the need for greater empathy in customer and employee interactions, the collapse of the gap between rhetoric and activity, not losing the lessons of 2020, crushing complexity, what we have leaned about leadership and technology that we can carry forward and lastly the upcoming Pegaworld (

This interview follows on from my recent interview – Customers are like chameleons – Interview with Professor Michael R. Solomon — and is number 386 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

It’s almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on May 4 from 9 a.m. – 11:30 a.m. Eastern Time (that’s 2 p.m. – 4:30 p.m. UK time) to learn how the world’s most impactful companies are driving digital transformation. They’ll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to to register for free and check out the full agenda. I’ve attended the last several PegaWorlds in person, and virtually, and I can’t recommend it highly enough, so go register today! That’s

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.