Leveraging branded virtual assistants to drive personalisation and innovation - Interview with Eric Turkington of RAIN artwork
Punk CX with Adrian Swinscoe

Leveraging branded virtual assistants to drive personalisation and innovation - Interview with Eric Turkington of RAIN

  • E429
  • 1:00:23
  • June 11th 2022

Today’s interview is with Eric Turkington, Vice President of Growth at RAIN, a pioneer in voice & conversational AI, that is helping people, brands and businesses do amazing things with voice technology. Eric joins me today to talk about intelligent voice assistants, the state of demand, how both B2C and B2B brands are leveraging Branded Virtual Assistants (BVA’s) to drive personalisation and innovation and lots of other stuff.

This interview follows on from my recent interview – Little personal touches can make all the difference – Interview with Jawad Malik of Idrese – and is number 429 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.