Customer service: The most important job in the company - Interview with Fortuné Alexander of Pega artwork
Punk CX with Adrian Swinscoe

Customer service: The most important job in the company - Interview with Fortuné Alexander of Pega

  • E405
  • 38:44
  • October 7th 2021

Today’s interview is with Fortuné Alexander who is the senior director of product marketing for customer service and sales automation solutions at Pega. Fortuné joins me today to talk about National Customer Service Week, recognising and celebrating excellent customer service, the changing world of work, service with respect, simplifying service, applying technology, where to start, contact center heroes and giving them the recognition they deserve and also leadership.

This interview follows on from my recent interview – The only thing that limits you on a no code platform is your imagination – Interview with Pierce Buckley of babelforce — and is number 405 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at babelforce for sponsoring my podcast this month.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.