Little personal touches can make all the difference - Interview with Jawad Malik of Idrese artwork
Punk CX with Adrian Swinscoe

Little personal touches can make all the difference - Interview with Jawad Malik of Idrese

  • E428
  • 55:37
  • May 30th 2022

Today’s interview is with Jawad Malik, the founder of Chicago-based Idrese, a direct to consumer (D2C) brand that provides affordable and luxury custom-made shoes made in Spain to customers worldwide. Jawad joins me today to talk about how the brand came about, the future of customer experience, the inspiration behind the brand name and what great service and experience means for an emerging and fast-growing small brand.

This interview follows on from my recent interview – Why you shouldn’t always build for the ‘happy path’ – Interview with Sam Richardson of Twilio – and is number 428 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.